Customer Case Study: Currys

Published: 5th August 2020


Three years ago, Currys had 18 suppliers, one of which was Herd, all suppliers provided flexi hire vehicles into their sites nationally. In 2017 Herd were asked to participate in a tender process as they wanted to consolidate their suppliers from 18 to 2. Herd were successful on the tender beating some large companies in the vehicle leasing industry to become one of only two vehicle leasing suppliers for the brand.

Why Herd? Our Core Principals are what makes Herd different…


Martin Littlemore Supplier Compliance Manager (UK&I Supply Chain) at Currys says:

I have worked with Herd Group for a number of years and have always found them to be a reliable, cost-effective, compliant partner for the supply of vans into the Currys home delivery network

  • Partnership we form partnerships with our customers, we are not just a supplier; as well as working with you and your teams (becoming part of that team) we also look to share all positive upsides. There are a number of profit opportunities within a vehicle and its ancillary equipment that will create a positive upside at the end of the vehicle life – The Profit Share approach
  • Flexibility we have our own authorised suppliers of accessories, racking, cameras and trackers which we believe offer best practice, value and service in the market place, however, we also are flexible, if you have a preferred supplier of ancillary equipment you want to use and which are already integrated with your current system we will build supplier partnerships with these providers and provide a fleet with this equipment included – for example, Verison, Isotrack, Hackworth etc.

Chosen product in assessing the Currys business needs and from our experience with working with Currys we believed the Renault chassis model was the best fit for this particular requirement. One of the key mature brands in the UK market, the aftercare and national support Herd has in place with the manufacturer enables exceptional support to our Fleet Management program. The Renault truck extensive Network which offers 24/7 coverage for the Herd Fleet, also assists in building an aftercare program that fits your needs. The Renault product also has a strong RV which will support the deflect program and ultimately increase the profit share split.

  • VOR is extremely low running at 2% of our overall fleet average for the last 12 months. This is testament to team performance, fleet age and direct Herd SLA agreements with all key manufacturers.
  • Innovation – Herd are always looking to provide a fully enhanced and complete service, we do not “just provide the vehicles”. We continually work in the background to build bespoke support systems which are introduced as a benefit to all.
  • Tailor-made – Herd’s offering can be tailored to meet the unique vehicle requirements of each client, ensuring that their organisations can remain operational on a 24/7 basis and are equipped with the most suitable vehicles for all tasks.
  • Pricing – We recognise that fixed pricing is key to supporting your forecasts. Herd endeavours to provide the best market prices, offering a range of modern, reliable and high-quality vehicles from leading manufacturers, such as Volkswagen, Renault, Ford and Peugeot. The breadth of vehicle offering covers a wide range of applications allowing Herd to compete in a number of market sectors, providing a complete solution.
  • Support – We have the 24/7/365 national support network in place – there is always a point of contact for you.
  • Herd places its clients’ needs at the heart of its offering, continually striving to deliver an outstanding standard of customer CARE and earning an excellent reputation within its sector. The Company achieves this by adhering to its core principals, as detailed below
  • Herd have dedicated in-house support for Currys already in place since winning the flexi hire tender for short term rental on 3.5t Luton tail lifts in November 2017. We have commitment and loyalty from all our member of staff we a very low turnover. This has proved invaluable in terms of retaining an excellent customer service from a personal level, a team that understands you.
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