Employee ownership move for vehicle rental firm

Published: 6th January 2023


A Surrey-headquartered vehicle rental firm has transferred to an employee ownership.

The Herd Group has seen significant year on year growth since the business was founded in 2014.

By creating the Herd Group Employee Ownership Trust (HG-EOT), it has provided continuity in all areas and assured the Herd brand will be in place “for years to come”.

Group chief executive Nigel Schroder said:

“Within our industry sector we see so many businesses being swallowed up by larger competitors or taken over by outside investors when they reach a certain size, in terms of both their fleet and profit returns.”
 
“Invariably the original business and the culture of that business are destroyed, broken up, diluted, in order to be absorbed into the buying business or restructured under an investor.”
 
“The people that built the original business become a number and the culture that created the success is forgotten.”

Operationally, the Herd senior leadership team, led by group sales director Gemma Dickson, group operations director Mike Cooke and group finance director Anthony McKeague, will be driving the day to day operational focus of the business.

Herd has ‘ambitious but achievable targets’ in its sights over the next three years.

Schroder will be retaining a level of shareholding in the business and, along with Jason Rogerson, group commercial director and Anthony Moss, group CFO, will continue to guide the senior team and the business strategically as it enters its next phase of growth.

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Read the original article here: https://www.insidermedia.com/news/south-east/employee-ownership-move-for-vehicle-rental-firm?utm_source=southeast_newsletter&utm_campaign=southeast_news_tracker&utm_medium=deals_article

 

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